Services That I Provide....
Competitor Research & Strategic Marketing Plans
Research primary competitors' current marketing to develop
strategies to position client's company one-step ahead.
Develop strategic marketing plans based
upon research of competitors, customer interviews, sales and
rep. Interviews and general market data and opportunities.
Channels of Distribution
Develop sales and distribution channels by developing programs
that target new distributors, manufacturer's reps, retailers,
on-line ordering (example:
www.wireleader.com) or links to distributors site to
& Brand Awareness
This is a complex area that takes a long-term
commitment and investment to be successful and involves all
facets of marketing, especially public relations as follows.
Politics & Public Speaking
Assist companies to become a key participant in industry
associations and association activities. I write and present
papers, workshops and technical programs for companies to
increase industry exposure. I participate on many committees
for companies to increase their political connections which
helps with networking as follows:
Help companies to develop mutually beneficial relationships
with non-competing suppliers who can provide intelligence to
which potential customers are ready to purchase.
Company Profiles/Sales Presentations
Develop printed or electronic tools for your sales personnel
to utilize to explain your company, products and present the
customer with all the reasons they should choose you.
Website & Search Engines
Professional web site design and hosting – example
Help clients to achieve top positions on search engines for
all the words their potential customers will search on.
Develop low-cost e-mail campaign, links to sites from
non-competing competitors, and participate in industry e-mail
Develop relationships with industry magazine editors and list
of worldwide industry publications (e-mail addresses –
currently have plastics and metalworking). Develop aggressive
campaign of press releases for new products – end
Design of websites, advertisements, flyers, brochures, sell
sheets, folders, company profiles, logos, letterhead, anything
Low-cost development of interactive CD-ROMs that can include
video, existing or new brochures, hyperlinks to website or
website on CD-ROM, company profile, virtual plant tour etc.
Can be mass copied $1.00 ea or burned in house.
I help companies develop and present training courses for
their customers. Excellent tool to increase sales and develop
customer loyalty and improve relationships.
I present my clients with creative ideas to enhance their
tradeshow efforts including pre-show marketing, booth layout
and design, gimmicks/gadgets, media press kits, hospitality
Develop direct mail campaigns with a 3% to 5% response rate.
Internal Marketing Programs
Improve employee morale.