Julie Stout
  330-688-1324
     
           


Freelance Marketing

Many of my clients are small companies who do not have the luxury of a marketing manager.  Once they see what I do with their website, they want to continue the success that gain with their website by implementing a full-blown strategy.  To these companies, I provide e-mail campaigns, PowerPoint presentations, CD-ROMs, brochures, catalogs.  I even design logos, business cards and corporate stationary. 

Small companies hire me for a few hours per week as their marketing manager.  It's just enough time to keep a continuous focus on marketing while keeping costs down. 
 

Economical Marketing
Akron, Canton, Cleveland, OH


I work out of my home keeping my overhead to a minimum providing economical marketing services.

Marketing on a Shoestring?
 
My Background

I have spent my career in marketing positions from which I became a graphic and website designer. My strong marketing roots provide my clients a distinct advantage. When companies hire me as their web designer, I deliver a comprehensive strategy that pulls in all elements from e-mail campaigns to interactive CD-ROMs.

The website is the foundation to draw in inquiries for a business. Many of my clients will tell you that their website is their number one generator of new business leads. The rest of the strategy involves turning a lead into a purchase order by providing the right marketing tools for their sales staff.

I have held the position of web site designer for over eight years. My background includes a Bachelors Degree in Marketing, 75% of an MBA, and fourteen years marketing and graphic design experience.

 

 

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Customers only buy on price when they perceive two things as being equal. Marketing can show why your company is clearly superior!

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Marketing Services That I Provide....

Competitor Research & Strategic Marketing Plans

Research primary competitors' current marketing to develop strategies to position client's company one-step ahead.

Strategic Planning
Develop strategic marketing plans based upon research of competitors, customer interviews, sales and rep. Interviews and general market data and opportunities.

Develop Channels of Distribution
Develop sales and distribution channels by developing programs that target new distributors, manufacturer's reps, retailers, on-line ordering (example: www.boyce.com or www.wireleader.com) or links to distributors site to purchase etc.

Image & Brand Awareness
This is a complex area that takes a long-term commitment and investment to be successful and involves all facets of marketing, especially public relations as follows.

Politics & Public Speaking
Assist companies to become a key participant in industry associations and association activities. I write and present papers, workshops and technical programs for companies to increase industry exposure. I participate on many committees for companies to increase their political connections which helps with networking as follows: 

Networking

Help companies to develop mutually beneficial relationships with non-competing suppliers who can provide intelligence to which potential customers are ready to purchase.

Company Profiles/Sales Presentations
Develop printed or electronic tools for your sales personnel to utilize to explain your company, products and present the customer with all the reasons they should choose you.

Website & Search Engines
Professional web site design and hosting example www.brookfieldwire.com, www.integrityrotational.com and www.brushescorp.com. Help clients to achieve top positions on search engines for all the words their potential customers will search on.

Internet Advertising
Develop low-cost e-mail campaign, links to sites from non-competing competitors, and participate in industry e-mail campaigns.

Magazine Campaigns
Develop relationships with industry magazine editors and list of worldwide industry publications (e-mail addresses currently have plastics and metalworking). Develop aggressive campaign of press releases for new products end use/applications.

Graphic Design
Design of websites, advertisements, flyers, brochures, sell sheets, folders, company profiles, logos, letterhead, anything you need.

CD-ROMS
Low-cost development of interactive CD-ROMs that can include video, existing or new brochures, hyperlinks to website or website on CD-ROM, company profile, virtual plant tour etc. Can be mass copied $1.00 ea or burned in house.

Training Courses
I help companies develop and present training courses for their customers. Excellent tool to increase sales and develop customer loyalty and improve relationships.

Tradeshows
I present my clients with creative ideas to enhance their tradeshow efforts including pre-show marketing, booth layout and design, gimmicks/gadgets, media press kits, hospitality suites etc.

Direct Mail
Develop direct mail campaigns with a 3% to 5% response rate.

Internal Marketing Programs
Improve employee morale.

To find my site, you probably searched on Akron Graphic Design Company, Cleveland Graphic Design Company, or, Canton Graphic Design Company.  You're in the right place.  I'm located geographically in the middle in Stow, Ohio.

click here for additional websites and examples of my work

   
 

Julie Stout Marketing 2006.  4191 Courtiff Circle, Stow, Ohio 44224